We follow following ethics and principals in our company

Integrity:- All advice and services provided by us should always be in the best interest of the client

Objectivity:- We evaluate all options available with a focus on the client’s requirement, irrespective of whether the advice will be liked. We will place a logical argument before the client to convince them of the soundness and unbiased nature of our advice

Competence:- Our company’s each and every employee from top to bottom will always maintain a high level of knowledge and skill in all the areas in which we provide advice and assitance. Our company will invest time and resources in keeping ourselves updated on the latest developments in our area of expertise, and applying it to provide the best advice for our client i.e. our priority.

Diligence:- Due diligence will be excercised before any recommendation is made to a client. This will include a complete understanding of the risk and return feature of a product and their suitability to the needs of the client, examine the costs and fees associated to make sure they are not excessive and make sure the clients are fully aware and understand the consequences of the decisions that are made.